Foley and Lardner to give MTV some “Tough Love”

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Toughlove America, LLC today filed a lawsuit in federal court in Los Angeles for trademark infringement, trademark dilution and related claims against MTV Networks, Drew Barrymore’s Flower Films and High Noon Entertainment.

Toughlove claims the defendants have madee unauthorized use of the trademark “Tough Love,” of which Toughlove America is the exclusive licensee. MTV’s VH1 subsidiary is promoting an upcoming reality television show called “Tough Love.”

  

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Igal J. Feibush, the company’s CEO said, “We believe that the actions of MTV/VH1 constitute a clear violation of our federal and state intellectual property rights. We have always vigilantly protected both our mark and the integrity of our proprietary program. With this lawsuit, we intend to stop VH1 from continuing to use our name and to collect damages for the harm being done to our brand by their use of it.”

William J. Robinson and Miriam Claire Beezy, partners in the Los Angeles office of Foley & Lardner LLP, are representing Toughlove America, LLC in the action.