Law Students

Students at Fordham Law Study Marketing
Download PDF
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

A group of students at Fordham Law School, with the help of professor Silvia Hodges, is marketing themselves as lawyers and they are still in school. Hodges has a Ph.d. in law firm marketing, which helps the students understand what they need to do to get their name out to the public. The students are urged to treat all of their classes as a business meeting and have to develop their own business plan. They are also required to blog often about a practice area and present practice pitches to hypothetical clients. While in class, the students are taught by law firm marketing directors and consultants instead of listening to lectures from legal scholars.

Hodges says that having a book of business will “protect partners from being deequitized, or worse, squeezed out during the recession.”

  
What
Where


“Marketing is really important to your career,” Jordan Franklin, a second-year student, said. “It shouldn’t be a dirty word.”

Franklin has acquired a summer associate position in Florida but said he wants to begin his own firm. Franklin said that law schools assume students want to work in Big Law. “No one says you should start your own firm,” says Franklin.

Hodges said she did not have any problems convincing Fordham to teach this class but she did admit that when teaching practical issues at a law school, it does meet resistance. “Many schools hesitate offering too [many practical courses], perhaps fearing that might have too much of a vocational touch.”

Get JD Journal in Your Mail

Subscribe to our FREE daily news alerts and get the latest updates on the most happening events in the legal, business, and celebrity world. You also get your daily dose of humor and entertainment!!






 

RELEVANT JOBS

Personal Injury Insurance Defense Attorney

USA-CA-Los Angeles

Hickey Smith Dodd is seeking a Personal Injury Insurance Defense Attorney in the Southern California...

Apply now

Associate Attorney - Defense Litigation Experience

USA-TX-Dallas

Galloway\'s Dallas office is seeking an Associate Attorneys with 2 - 5 years of experience to handle...

Apply now

Part-time Staff Attorney – Housing and Homelessness Prevention Unit

USA-CA-Santa Ana

  Part-time Staff Attorney – Housing and Homelessness Prevention Unit ...

Apply now

Staff Attorney – Housing and Homelessness Prevention Unit

USA-CA-Santa Ana

Full-time Staff Attorney – Housing and Homelessness Prevention Unit Organization Descriptio...

Apply now

BCG FEATURED JOB

Locations:

Keyword:



Search Now

Education Law Attorney

USA-CA-El Segundo

El Segundo office of a BCG Attorney Search Top Ranked Law Firm seeks an education law attorney with ...

Apply Now

Education Law Attorney

USA-CA-Carlsbad

Carlsbad office of a BCG Attorney Search Top Ranked Law Firm seeks an education law attorney with 4-...

Apply Now

Education Law and Public Entity Attorney

USA-CA-El Segundo

El Segundo office of a BCG Attorney Search Top Ranked Law Firm seeks an education law and public ent...

Apply Now

Most Popular

SEARCH IN ARCHIVE

To Top