“Sponsored Stories” on Facebook are advertisements that appear on the Facebook pages of members and consists of another friend’s profile, picture, name and assertion that the person “likes” the advertiser. The lawsuit also cited comments from Facebook chief operating officer Sheryl Sandberg that mentioned the value of a “Sponsored Story” advertisement was at least twice or thrice the value of a standard Facebook.com ad.
U.S. District Judge Lucy Koh held that the plaintiffs had sufficiently shown the likelihood of economic injury through Facebook’s use of their names, photographs, and likenesses. Judge Koh said, “California has long recognized a right to protect one’s name and likeness against appropriation by others for their advantage.”
The settlement falls under the category of a cy-press settlement, which means that the settlement funds would go to charity. The case in U.S. District Court, Northern District of California is Angel Fraley et al., individually and on behalf of all others similarly situated vs. Facebook Inc., 11-cv-1726.
On Friday, Facebook shares closed at $30.01, down by 21 percent from its initial offering.