The bassist of Sigur Ros, Georg Holm was interviewed by TMZ.com and he said, “Icelandic people are not prudish about people being naked … At first I didn’t know what to make of the video, because it is so full of ideas and confusion. I love it. It seems to have no beginning and no end, and just makes you think about what might and might not be going on.”
However, not everyone is so happy with the video. A critic on LA Times found, “The video renders the song laughable, turning seriousness into pointless, art-school pretension.” The sixth studio album of Sigur Ros, named ‘Valtari,’ was released in May and has since then received positive reviews from music critics.