On Wednesday, Google announced its new tablet, the Nexus Seven tablet. The new tablet from the search engine giant was not designed to compete with the market leader, the iPad, but with the smaller tablets manufactured and sold by Amazon and Barnes & Noble. Aside from the iPad, the Kindle Fire and the Nook Color have been the most competitive tablets on the market so far.
For Google to enter into a part of the market where Apple to does offer any competition is an business decision being hailed by some experts as an excellent move. The iPad is a ‘full-sized’ device that measures 9.5 inches and begins at $500. The Nexus Seven will be a 7-inch model that will retail for right around $200, just like the Fire and the Nook. By entering into the fray at such a small size, Google can monitor its success with the smaller tablet and determine if it wants to try its hand at larger tablets like the iPad.
Selling a small tablet allows Google to avoid comparisons to Apple in the world of applications, specifically third-party applications, of which Apple has 225,000. The Kindle and the Nook tablets are digital storefronts for Amazon and Barnes & Noble with the purpose of reading and purchasing books tied into them. Google Nexus Seven will be able to blend a user’s digital life into one with email, video, messaging, documents, calendars and social networks all in one spot.
The Nexus Seven could wind up being the perfect place for Google to showcase its brand new Android tablet software, known as Jellybean. Google also knows that anything that increases the use of the internet also plays into the company’s hands because it is an advertising giant across the globe. As more and more people use the internet, the bottom line for Google continues to increase as 100 percent of the company’s revenue comes from advertisements. Should the new Google tablet increase internet usage by 1 percent it is still an impressive increase for the company.