The impending appeal to the decisions of the Irish Data Protection Commissioner is considered as a critical challenge the group intends to throw against Internet giant players who are suspect of trying to engage in unfair sharing of user information to generate greater revenue.
Recently, Google was told by the European Union to change its new privacy policy that pools data about individual users from across its different networks including YouTube and Google+, without users having a chance to opt out from such a situation.
Europe-v-Facebook has in the past been successful in compelling Facebook to change its policies including forcing it to stop its facial recognition feature in Europe.
Currently, Facebook is also facing a class-action suit in US over publicizing user preferences “likes” without providing users a chance to opt out. On Monday, a U.S. judge gave preliminary approval to the second attempt to settle the lawsuit by paying users up to $10 each from a settlement fund of $20 million.