Much of what there is to say about legal careers and marketing has already been said. Get a great education. Follow your interests. Do great work. Find a good mentor. Provide outstanding customer service to clients and partners and treat support staff with respect.
But there are always new ways to present this material, and while the principles may seem simple, most of us fall down on implementation. In addition, most of what is in publication is aimed at new lawyers. There is not much in print for experienced lawyers who need help getting to the next step in their careers. Read More at BCG Attorney Search