Photo courtesy of Chipotle.
Summary: Three men are suing Chipotle for having high-calorie burritos.
FACT: Chipotle burritos are big and filling. Eating an entire piece in one sitting is surely going to leave your pants feeling tight, and now three customers are fighting back against the restaurant chain for making them feel “excessively full.” Yes, that’s right. It happened. Three plaintiffs, David Desmond, Edward Gurevich, and Young Hoon Kim filed a class action lawsuit in Los Angeles against Chipotle because they said the restaurant was guilty of false advertising.
The three men said that they purchased Chipotle’s chorizo burrito because they thought it was only 300 calories, NBC News reported. While anyone who sees a Chipotle burrito would think this idea is silly, the men said that they were basing this assumption off of Chipotle’s signage, which lists calorie count. As seen in the photo below, Chipotle does feature a photo of a chorizo burrito that states it is 300 calories.
Uh-oh.
“By providing false nutritional information for their menu items, consumers are lulled into a false belief that the items that they are eating are healthier than they really are,” the lawsuit stated. “[It] encourages repeat patronage by consumers who are concerned about the nutritional values of the food they eat.”
Chipotle countered that the 300 calorie claim was for the chorizo only, and that other parts of the sign break down how many calories a tortilla has, the beans, the rice, etc. In total, a Chipotle chorizo burrito is usually 900 to 1,200 calories, the amount Hollywood dieticians tell their female clients to consume in one day. It’s noted that one burrito tortilla has 300 calories alone.
“As a matter of policy, we don’t discuss details surrounding pending legal action. I will note, however, that a lawsuit is nothing more than allegations and is proof of nothing,” Chipotle spokesman Chris Arnold said in a statement. “Generally speaking, we always work hard to maintain transparency around what is in our food, including the nutritional content, which is provided on an ingredient-by-ingredient basis.”
Desmond said he purchased the chorizo burrito because he was looking for a “low calorie meal,” and he said that when he finished eating, he felt that familiar fast food feeling of being “excessively full.” Gurevich and Kim ate at separate restaurants and felt full and duped because of the “board’s description.”
Source: NBC News
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Do you think Chipotle is guilty of false advertising? Let us know in the comments below!