Kim Kardashian Fights Back in $100 Million Selfie Case Lawsuit

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Summary: Kim Kardashian says Snaplight’s technology is different than LuMee’s.

Whenever people try to go after Kim Kardashians’ millions of dollars, the daughter of Robert Kardashian doesn’t just lie down and settle. She fights. And one selfie accessory company is soon going to find out how much fight the curvy reality star actually has in her.

  

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Earlier this week, it was reported that Kardashian was sued for $100 million by Snaplight Inc. The California-based company makes a selfie lighting accessory that is attached to a cell phone case, and it said that Kardashian’s endorsement of a rival had cost them big bucks.

“How can Snaplight, Inc. hope to compete with that radiant skin, those perfect features, and that dead-eyed gaze, all under the ideal lighting in every single frame? It can’t, and it is not happy about that fact,” the lawsuit said.

Snaplight said that it had licensed a patent from Hooshmand Harooni and that their rival company LuMee infringed on their copyright.

But TMZ reported that Kardashian and LuMee have responded. They said that they didn’t steal Snaplight’s technology and that they have proof.

LuMee said that they owned a patent from 2016 and that although Snaplight’s patent was issued in 2013, the two items are different.

Kardashian, the star of Keeping Up with the Kardashians and wife of Kanye West, is known as the selfie queen. Her social media following amounts to over 100 million users spread across all major platforms, and fans just seem to eat up images of the sexy star.

Kardashian shared online that one of the secrets to her viral snaps is the LuMee cell phone case, which retails for $50-70 dollars. The case has a built in light that makes the selfie taker’s skin appear to glow.

Harooni said that he had invented the lighting case and had obtained a patent in 2013. He licensed the technology to Snaplight, who said that Kardashian’s endorsement of LuMee had cost them millions because Kardashian’s clout caused LuMee to unfairly dominate the market.

“Despite having superior, patented products, it has been extremely difficult for Snaplight to compete in the selfie case market against Ms. West’s product influence and Defendants’ ongoing infringement,” Harooni said in his lawsuit. “Snaplight and Mr. Harooni have suffered financially as a result.”

Kardashian’s rep told TMZ that this lawsuit was nothing more than a “shakedown” and that “Kim has done absolutely nothing wrong.”

Harooni has since responded to Kardashian and LuMee’s claim. On TMZ, he said he and Snaplight were prepared to go to battle.

“These guys want war? Bring it,” Harooni said.

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