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Vorys, a leading law firm, has announced the opening of its Berlin office, marking a significant milestone in its international expansion journey. This new office, the second international location and the 10th overall is strategically positioned to enhance Vorys’ renowned eControl practice, which has achieved global recognition for its innovative solutions.
Driving International Growth
Whitney Gibson, the founder and chair of Vorys eControl, emphasized the firm’s commitment to international expansion. “Nearly a decade ago, we pioneered the eControl practice, and our success story has continued to unfold both in the United States and globally,” Gibson stated. He added, “While we have provided counsel through our London office and collaborated with local counsel as part of our eControl Global coalition, our clients have expressed a growing need for a presence in various international markets. We are excited to offer our clients enhanced access to Vorys eControl professionals in Europe.”
Empowering Brands in the eCommerce Era
Vorys eControl specializes in empowering brands to navigate the complex landscape of eCommerce. Through a strategic blend of law, data, and technology, the practice has pioneered an approach that enables brands to assert control over their online and offline distribution channels. This control is crucial for safeguarding against third parties’ unauthorized sales and other illicit activities.
Welcome to the Team: Sarwenaz Kiani
To spearhead its European operations from Germany, Vorys eControl has welcomed Sarwenaz Kiani as a new partner based in the Berlin office. Whitney Gibson enthusiastically said, “Sarwenaz is an invaluable addition to our team. Her impressive track record of assisting global brands in establishing and implementing effective online distribution systems speaks volumes.”
Sarwenaz Kiani, who holds qualifications in Germany and the U.K. and has earned recognition as a key lawyer for EU and Competition by the Legal 500, specializes in EU, German, and UK competition law. Her expertise encompasses merger control, investigations, contractual arrangements, and general competition law compliance. Kiani also possesses unique insights into vertical agreements, particularly in designing and implementing distribution systems, including shaping the online environment. Her advisory experience spans clients in the luxury and consumer goods sectors, gained through her previous roles at international law firms in Frankfurt, London, and Washington, D.C.
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Leading the Way in Distribution Strategy and Brand Protection
Regarding her new role, Sarwenaz Kiani expressed her alignment with Vorys eControl’s international leadership in distribution strategy and brand protection. “Vorys eControl has an outstanding reputation for helping clients manage efficient distribution strategies and navigate brand protection challenges on a global scale,” Kiani stated. “Joining Vorys and the eControl team aligns perfectly with my extensive experience in advising global brands on antitrust law matters within the European Union and the United Kingdom.”
Expanding Global Reach
Vorys’ commitment to international expansion extends beyond Germany. The firm’s first international office in London, which opened in September 2022, also focuses on eControl. In addition to its EU and UK capabilities, Vorys eControl has broadened its geographical coverage through its eControl Global coalition, which collaborates with local counsel in Australia, China, Mexico, and Canada. This strategic expansion solidifies Vorys’ position as a global leader in eControl and distribution strategy solutions.
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