Luxottica and “The Top 10 Google Glass Myths”

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Google Glass is a wearable computer with an optical head-mounted display that is being developed by Google in the Project Glass research and development project, with a mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format that can communicate with the Internet via natural language voice commands. For about $225.00 U.S. Google provides four prescription frame choices.

In July 2013, Google launched an informational press site for Glass, which stated that the company’s goal “is to make Glass available to a wider group of Explorers later this year, with even broader availability next year.” The project which was announced on Google+, by Project Glass is led by Babak Parviz, Steve Lee, and Sebastian Thrun and is being developed by Google X, which has worked on other technologies such as driverless cars.

  

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On June 20, 2013, Rafael J. Grossmann, MD, FACS, a Venezuelan surgeon practicing in the USA, was the first surgeon to ever demonstrate the use of Google Glass during a live surgical procedure. According to Bloomberg Business Week, Some of the earlier supporters of Google’s glass wearable computer were starting to show some skepticism. Google is planning to partner with eyewear company Luxottica, owners of the Ray-Ban and Oakley brands, among others, to offer additional frame designs. Bloomberg reported that, Luxottica will help integrate Glass into its products as well as sell the device through its wholesale and retail outlets. The deal is an important one for Google.

An analyst at Forrester Research who specializes in wearable computers, J.P. Gownder, reported that “Google sat in a precarious position,” Gownder says that “Even before they rolled the product out on a large scale; they already faced incredible social blowback, stigma, and privacy concerns.” Astro Teller, chief of Google’s X Lab, told the Wall Street Journal, “This is a fashion problem as much as it is a technology problem,” being able to integrate this new device into social norms.

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