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branding

Phoenix School of Law Changes Their Name

Sometimes a change of name makes all the difference. After all, companies pay millions to branders for something as simple…

Acritas Survey Ranks the Most Popular Law Firm Brands

Acritas has been putting out a yearly survey seeking out brand name power among top law firms, those that make…

VIDEO: Campaign to Readjust Abercrombie & Fitch’s Snob Appeal by Donating Their Clothes to the Poor

"In every school there are the cool and popular kids, and then there are the not-so-cool kids," says Abercrombie and…